![]() Niche CRMs: fancy, but inflexibleĪlex Lockey launched his education recruiting firm Bolt Jobs six years ago and scaled up, adding new employees each year. Drivers weren’t the end customers (major advertisers were), but drivers were the young company’s first important business partners. Any team that needs a record of interactions with another group can create it using a CRM.įor example, in the early days of Halo Cars, the founders used Airtable as a CRM to handle data and relationships between the startup and drivers. Now, a CRM tracks the relationships between a huge range of business entities, from customer service agents and their callers to HR staff and potential new hires. ![]() When was the last time salesperson X got in touch with customer Y? A record of that interaction would be stored in the CRM. At the start, the relationship in question was between a company and its customers (or potential customers). The “relationship” side of the CRM is changing, too. Today’s CRMs hold information about vendors, partners, outside collaborators, and even internal teams. Where the CRM was once a central place to stash and manage customer data, it’s now a system for managing data in all corners of a business. Salesforce may now be the most high-profile CRM, but even their uses for a CRM have stretched well beyond sales. But since the concept took off back in the 1970s, the CRM’s definition has radically shifted. “Airtable is just extremely extendable.”ĬRM stands for “customer relationship management,” and the phrase usually refers to any software or system that helps a business interact with customers. Kenan Saleh used Airtable as a CRM to build Halo Cars, which he sold to Lyft in around a year. ![]()
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